Eyeblog

Cindy Beale painting by Josie McCoy appears in Eastenders!

Last year Eastenders scheduled an episode about Cindy Beale, Ian Beale’s estranged wife, returning from the dead. Ian went to visit Cindy’s sister and found a huge painting of his ex wife above her fireplace. The painting was commissioned especially by the BBC and appears many times in the episode.

If you wish to see the painting available for sale, please go

here

Eyestorm Artist Edd Pearman's Work is Featured in Icon Mag

The Redknapp’s have just released issue 13 of their ever popular ‘Icon’ magazine. The issue features a marvelous article commenting on nudes in the art industry and when they are considered to be acceptable.

Amelia Scivier discusses the placement of nude paintings in shop and gallery windows, and whether a female nude is more acceptable than a male’s:

“A couple of years ago a London gallery exhibited one of Pearman’s works of a male nude in their window. After a series of complaints from passers by the gallery decided to replace the male nude with a female nude, and after the swap, no complaints were voiced.”

To read the full article, make sure you pick up a copy of Icon Mag issue 13 out this month.

Eyestorm Trade Launch is Featured on the Net

Due to the launch of Eyestorm Trade late last week, the news appears to be spreading over the internet fast.

Many people are commenting on the idea being fantastic - as now they can sell their prints through the company they first purchased them from.

Buyers also have the confidence that what they purchase is authentic, not like some others that are brought from elsewhere on the web.

Pascal Finette writes on his online blog:

Art 2.0 - The Art of Liquid Markets

UK based art gallery / online retailer of limited edition contemporary art Eyestorm has taken an interesting approach to their online sales: Eyestorm announced today the rollout of an online marketplace (Eyestorm Trade) to allow buyers of artworks from Eyestorm to sell their former purchases.

From their announcement:

“Many sold-out Eyestorm publications, such as Damien Hirst’s LSD and Valium from 2000, and Antony Micallef’s series of prints from 2005, have appeared on the secondary market at escalated prices since their initial release. With the growing concern about the authenticity of some Damien Hirst prints that have recently appeared on the market, Eyestorm Trade manages the trading process for you, validating each piece and allowing you to buy and sell work with confidence.”

The Eyestorm marketplace effectively creates a secondary market for the products sold by Eyestorm - which is a tremendously smart move as it allows Eyestorm’s customers to start speculative buying (art prices are rising - but it’s hard to actually sell artworks unless you happen to own a Picasso which you can sell through one of the traditional auction houses). Further Eyestorm profits directly through commissions - they even go so far as to offer their customers to buy artworks back for selling them on their marketplace.

This is a concept which we discussed at eBay a long time ago - the moment you offer your buyer the ability to sell his goods the price-perception changes. Price is no longer perceived as sunken costs but merely as a ‘fee’ which you pay for using the good.

To view the article on Finette’s Blog, or to leave a comment on it, go here - Finette’s blog

Why Blog?
Eyestorm has been the market leader for limited edition prints since the web was in its infancy, so over time we've become pretty opinionated on a bunch of art-related issues. So while we're here to provide you with the best art you can buy, we also wanted a flexible space through which to share our experience of working in the frenetic, ever-accelerating market for contemporary art. So this is it. The Eyestorm blog. Ups, downs, news, views and reviews.